BuatLapak — AI storefront builder
A public product for Indonesian UMKM to turn a business name into a professional web page, product showcase, and WhatsApp-ready customer path without coding.
Problem
Many local businesses still depend on marketplace links or WhatsApp Status and do not have a professional page they control.
Context
BuatLapak is a public product for Indonesian UMKM. This portfolio entry is based on its live homepage and public feature set.
Product idea
Make owning a useful business page as quick as entering a business name, then connect discovery to a direct customer conversation.
User flow
- Enter a business name
- Generate the page
- Review products and details
- Publish and share
- Receive WhatsApp enquiries
Build process
- Clarified the local-business entry point
- Structured the Google Maps and AI promise
- Connected page content to WhatsApp action
- Made the no-code path legible in five minutes
Stack and architecture
The public product is framed around generated business content, templates, Google Maps context, product information, SEO, and a WhatsApp CTA. Internal implementation details are not claimed here.
Outcome or current status
Shipped public product. The live homepage positions BuatLapak as an AI-assisted, no-code storefront builder for Indonesian UMKM.
Lessons learned
- A narrow setup promise is stronger when it ends in an immediate customer action.
- Local commerce products need discovery, trust, and contact flow in the same surface.